Litigation PR/communication is closely geared to the particular case and involves all communication relating to a legal dispute or investigatory procedure with the aim of avoiding public condemnation at the forefront of it all, while establishing an advantageous and beneficial atmosphere for discussions in the proceedings themselves. To this end, we use a partner with whom we cooperative to leverage findings produced by justice research exploring emotional interpretations of legal matters. This allows our communication to always reach people and strike exactly the right chord that our clients need.